An Interesting Definition Of Mature Product Marketing Essay

An Interesting Definition Of Mature Product Marketing Essay An interesting definition of mature product market is found in Economics in Business Context by Colin Haslam, Alan Neale and Sukhdev Johal (2002, p.92). As per this definition, a product market reaches maturity when demand for the product is determined by replacement. I will try to elaborate this definition. In a mature product market, there is little or no scope for the further growth of the product. In simple words, the product has been sold to the maximum number of targeted customers. Hence, customers will demand the product only when the previously bought product has to be replaced. Does maturity necessarily lead to deterioration of market? This question can be answered using the concept of cyclicality. Economics in Business Context (Haslam et al. 2002, p.92) further defines cyclical markets as generally mature markets in which volume fluctuates at or around steady pattern of demand. Depending on the replacement period of the product, the product will be required by the customers every few years, months or weeks. During the period when maximum customers replace the product, the demand for the product will be at its positive peak. This period is followed by a period of low sales. Thus, fluctuation in the demand for a mature product makes it cyclical. Some products have longer replacement periods than the others, making them cyclical. For example, a refrigerator may be replaced after every ten years but cold drinks manufactured by Coco Cola or Pepsi are bought by billions of people every day. Therefore, refrigerators may be termed as mature and cyclical. Coco Cola and Pepsi have reached maturity but they are not cyclical. Let me illustrate with the help of a hypothetical example. Consider a product XYZ. Say, I had introduced XYZ in the market in 1990. The replacement period of this product was five years. Using excellent marketing strategy, XYZ had gained popularity amongst the customers by 1991. But, I had not yet sold XYZ to maximum number of targeted customers. I had to maximize my sales as well as confront a new problem; a competitor introduced a similar product called ABC in the market in the year 1992. After a research on XYZ, I realized that the product could be manufactured in a better way, leading to an increase its durability. The replacement period after increase in durability became 8 years. Increase in the durability of XYZ attracted more number of customers. Because it was a very popular product, XYZ reached maturity by 1995. It was sold to maximum number of customers. If I had not increased the durability of XYZ, more number of people would have bought XYZ every few years. Thus, the product was sold to maximum number of customers in its initial years in the market. But later, maturity, increase in durability and competition in the market led to a drop in the sales. After this, the sales reached a positive peak only when the demand reached a peak. And the demand for XYZ reached a peak only when maximum customers replaced the product. If a product like XYZ cannot survive the period of low sales, it may vanish from the market. Is the growth of a product in a mature market possible? Can it reach more number of customers despite the competition and maturity? Can a company that manufactures a mature product increase its revenue drastically? Through his article How Organizations Overachieve and Outrun Mature Markets (2005, p.1) in Ivey business journal, Al Magrath (director of corporate marketing, 3M Canada) says, it is possible. He illustrates the following ways of doing this task with examples: 1. Participate in a different value stream 2. Use technology to invent new sectors 3. Conquer new geographies 4. Extend branding power 5. Elongate your price/value 6. Help value changes in your market and 7. Use high end technology. Some companies also use cost reduction along with the above measures. Cost reduction, extending branding power, using high end technology to upgrade a product or a manufacturing process, acquisitio ns, mergers and asset reorganization form a part of what is called as corporate restructuring. As western automobile markets reached saturation, automobile giants like Chrysler and Volkswagen resorted to restructuring. Volkswagen had concentrated on its portfolio restructuring since early 90s. Volkswagen acquired Skoda in 1991. Volkswagen helped Skoda to emerge out of bankruptcy and Skoda soon became U.K.s best loved car (kn.theit.org 2009). This in turn helped Volkswagen, whose profits were declining around the same time. It gained access to the little penetrated car market of Eastern Europe. In 2009, it acquired 49.9% stake in Porsche. During recession, Porsche plunged into debts. Volkswagen used this opportunity to gain from its rival, who had a respected brand name globally (english.peopledaily.com.cn 2009). And now, Volkswagen is coming up with a strategy to acquire Toyota (in.reuters.com 2010). Even though the car market has matured in western parts of the globe, Volkswagen has been using strategic acquisitions to grow further. The financial restructuring process of Volkswagen, called as ForMotion is well-known. This restructuring process began in 2004. With the commencement of ForMotion, a number of workers lost their jobs. The working hours of most of the workers were extended (www.wsws.org 2006). Downsizing for restructuring had become infamous by then. A number of companies operating in mature market had adopted downsizing. Did the downsizing of its plants work for Volkswagen? Restructuring hurts Volkswagen was the headline of Los Angeles Times on October 28, 2006 (articles.latimes.com 2006). The profit of Volkswagen had plunged by 92% in the third quarter of 2005. Spokeswoman Christiane Ritz said the costs of employee buyouts and a deal with metalworkers union IG Metall to provide one-time payments of 6,279 Euros per person into workers pension funds were booked in the third quarter. But as demand for Volkswagen cars grew, the profit started rising. During the release of financial statements for the year 2005, the group chairman, Dr. Bernd Pischetsrieder, revealed the following facts: Profit before tax rose by 58.2 percent to à ¢Ã¢â‚¬Å¡Ã‚ ¬1.7 billion in 2005. Overall, however, the level of earnings we achieved remains unsatisfactory. Hence, the group decided to continue with the restructuring plan (volkswagenag.com 2006). But the true test of any company in the automotive industry was the global recession in 2008. Initially, in 2008, Volkswagen, too, felt the heat of the recession. But 2009 saw Volkswagen emerge as the only survivor in the automotive industry. Portfolio restructuring had helped Volkswagen to work in newer car markets. Even after the financial restructuring, its position was weak in the United States of America. But it proved to be a boon for Volkswagen. VW is coasting through 2009, boosting its share of global car sales to 12% from 9.9% in the first half of the year, reported time.com (2009). If Volkswagen had used only financial restructuring, it may have suffered major losses. It had invested money in financial restructuring, which was yet to be recovered through its profit. During recession, some of the smaller Skoda cars had performed better than the parent brand in the car markets (independent.co.uk 2007). But the cost reduction achieved through the financial restructuring comple mented the portfolio restructuring and Volkswagen survived. Thus, a mixture of restructuring strategies helped Volkswagen in alleviation of harm caused by the recession. The restructuring process surely helped Volkswagen in a mature market. But the sales have started stabilizing again. And this time, Volkswagen has come up with a new strategy. It has begun exploring hitherto unexplored markets. Initially, it was the cheap labour in India that attracted Volkswagen. But now, Volkswagen has set its eyes on the unexplored Indian car markets. Volkswagen began the execution of its plan with the launch of Polo in India. The Indian car market is predicted to be favourable for Volkswagen and is expected to generate additional revenues (thelocal.de 2009). Thus, it is true that restructuring (both financial and portfolio restructuring) has helped Volkswagen to not only survive in a mature market but also emerge as a leader in the automotive industry. But as observed from the study of Volkswagen, corporate restructuring can aid a mature industry only to a certain extent. It may help a company to perform better than its competitors in a mature market. It may also assist the growth of a company through acquisitions. But after a certain point, the company has to look for newer avenues of business. It is evident from the scenario in the automotive industry that restructuring of industries in a mature and cyclical product market is essential. Use of the right kind of restructuring, as in case of Volkswagen, is also important. But to supplement the growth of the product, exploration of newer markets is inevitable.

Laws of Migration Essay

Mr. E.G. Ravenstein established a theory of human migration in the 1880s that still forms the basis for modern migration theory. He called it the â€Å"Laws of Migration†, which the books have divided them into three general categories: characteristics of migrants, patterns of migration, and volume of migration. I believe people move for a variety of reasons, but his philosophies were basic on census results over time which makes it very creditable to me and these tendencies of migration still show currently. I will discuss, in the next few paragraphs, my reasoning of why I agree with Mr. Ravenstein â€Å"laws of migration†, and how those laws still apply today. The first general category is characteristic of migrants, which is described by the book as â€Å"selective†. I understand this category as the people that want to or the people that are forces to leave their homeland because of a major circumstance, not everyone wants to leave their homes. Religious or political reasons appear to be at the top of the list. For example, Cuba has a communist government that forces people to agree with the government. Where people do not agree with the government’s views or decisions they are not allowed to express their opinion. People from Cuba are force to leave the island if the government finds that they are looking for options to leave or trying to take action against the government. On the other hand, there are people in Cuba that are happy with the government. They do not have any decider to leave the island. They also like the rules in place for the community and believed that everyone should follow them. Another general category that the book describes is patters of immigration. I see this category as the pull factor describes on page 17 as â€Å"to those attractive forces emanating from the migrants’ goal that draws migrants†. I see the pull factor as the idea of people to emerge from poverty or the inabili ty to use acquired professional skills. This concept still happens today, my own experience is a clear example of it. In the years 1999 to 2006 Argentina reached an economic crisis, the patters at the time was to come to the United States because the better future was here. My mother and I came to the United States back in 2000 from Argentina. One of the reasons that my mother decided to come to the United State was for a better future for me. I attended Miami Beach Senior High school, where I found a group of kids that were from Argentina. Their parents had decided to come to the U.S. for their better future. There were many people in Argentina with professional degrees but not many with good jobs. My mother and those kids parents were persuade by the idea that having a degree in the United States was more valued that a degree from my country. The last general category is volume of migration which I can relate to the availability of affordable transportation and other advantages related to globalization and advances in technology, many recent immigrants are not forced to sever ties with the families they leave behind. People consider the advantages and disadvantages of staying versus moving, as well as factors such as distance, travel costs, travel time, modes of transportation, terrain, and cultural barriers before moving. For example, the volume of migrants that comes from Mexico every day to make money or to achieve a better standard of leaving. They still provide for their families in Mexico but they believed working in the U.S. is far more effective, easier, and produce way more money in a short period of time. In conclusion, I agree with Mr. Ravenstein â€Å"laws of migration† because I can relate his philosophy to today’s world and still see the same reasoning. Cuba, Argentina and Mexico are a clear example of his migration point of view.

Essay Topics for Jane Eyre Fundamentals Explained

Essay Topics for Jane Eyre Fundamentals Explained The Essay Topics for Jane Eyre Trap Keep in mind, your essay isn't a book review. If you would need an essay which you will enter into a Jane Eyre essay contest, let us assist you. Such an essay will use good evidence to demonstrate the point that you are attempting to make in reference to the novel. The chief reason why you would opt for an argumentative essay is that you wish to be in a position to demonstrate your views on a a variety of issue that addresses the novel. Since the book is written in the very first person singular, we only know more about the isolation of a single character. To begin with, there's the introduction. Although the novel isn't difficult to understand yet its themes and respective motifs used make it hard for students to deal with Jane Eyre essay. When you're given specific topic to write on just adhere to the principal point and don't talk about the rest of the themes or don't begin writing the overview of the novel. Jane managed to get to the decision after learning and equipped to work as well as not independent from Rochester for love along with for finance. Eventually, she decided to go back to Rochester. Significantly, she is consciously aware of the problems associated with unequal marriages. In constructing a sense of inner self, she is able to differentiate her identity from the rest of Mrs. Reed's family members. The stark difference between both suitors of Jane Eyre is difficult to ignore. Giovanni jane eyre a very good thesis. Rate the value of home in Jane Eyre and the way it influences the protagonist. Following that, Mrs Reed dies. The Argument About Essay Topics for Jane Eyre As a consequence the essay is in a position to reveal the key contents of themes. Along with that, you are going to want to locate a topic for your essay. Following that, you would want to choose the subject of your essay. Picking a topic for your essay is just one of the most difficult parts. There're various types of essay topics which you may select from for your essay. Obviously, you'll need to do a little bit of research. Students lead busy lives and frequently forget about a coming deadline. They need to investigate the subject, select the theme, think about quotations, and other nuances to write an excellent article. Choosing our service, you are going to understand that studying can be simple if you gain from the aid of competent experts. Seek advice from your teacher or supervisor if you're having any difficulty. With respect to the standards, get to be aware of the qualifications that the university is searching for. It's possible to also talk about the issues that arrive with having a football program. Her class reputation inside this section of the novel is very near the base of the spectrum. She seems to fall into some type of category between them both. It was almost not possible to shift from 1 class to another. People of a specific class would often look back on people from another class. What You Need to Do About Essay Topics for Jane Eyre Starting in the Next 15 Minutes Imagery is made using descriptive language. The imagery that's made by Bronte is that of a jovial mood because everybody is pleased it is a warm moment. It's more interesting to compose an argumentative text about love. Love is a particular feeling. Love Vs Personal Freedom is a big theme within this novel. The creation of the best paintings about love. The Secret to Essay Topics for Jane Eyre After digging deeper in the story, an individual can realize that the principal character Jane is hoping to locate her place in life (Chaurasiya). We said a small bit about her loved ones. Prince Charming wanted a gorgeous wife. Critical and analytical thinking may also end up being useful. It's the perfect way to choose if you prefer to present the strongest part of evidence initially or last. Select the side and stick with it as you compose the paper. It is one method to make sure that you really compose the very best paper.

Death Penalty Opposing The Penalty - 2142 Words

Name Tutor Course Class Paper outline †¢ Introduction †¢ Death penalty †¢ Supporting death penalty †¢ Opposing death penalty †¢ Conclusion †¢ Works cited Introduction The Death penalty practices are one of the controversial issues that have been over debate in the United States in the past years (Anckar 7). Individuals, groups, and scholars have raised a number of the political spectrum about the application of the death penalty as the best method of reduces and controlling criminal activities in the society (Steiker, and Jordan 197). According to a number of social studies and reports, it is clear that capital punishment has been used unfairly against minority groups, against the poor as well as against individuals of particular ethnic, religious as well as racial groups in the United States (Anckar 11). This indicates that the death penalty is mostly applied discriminatory and badly in the society. Despite this, there are also those who argued that the death penalty is one of the best methods that can be used in reducing criminal activity and crime rates in the society (Steiker, and Jordan 193). This is because capital punishment usually a llows the elimination of criminals in the society completely. There are also various religious beliefs and political policies in various countries globally that support death penalty as the best way of punishing stubborn believers and individuals in the society (Anckar 21). Recent research based studies and reports also indicate thatShow MoreRelatedOpposing the Death Penalty1115 Words   |  5 PagesOpposing The Death Penalty Taking this course has made me ponder on many issues which I never deemed worthy of my thoughts. I always considered the death penalty one of those things which I never had to concern myself with. First of all I m not planning to commit any vial crimes, and I don t think anyone I care about has those plans either. 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